• Brand & Reputation Management LLC was founded by Elliot Schreiber, Ph.D., who for more than 25-years led brand and reputation management at three multinational corporations in the U.S. and Canada.  He also has led an international strategy consulting firm and has been an independent consultant to a variety of international companies.  Elliot is now a professor at the LeBow College of Business, Drexel University, Philadelphia, where he teaches courses at the undergraduate, MBA and Executive MBA levels in brand and reputation management and marketing strategy.  So, Elliot knows what it is like inside a company and how to work with senior management on key issues and strategy.  He has extensive experience and a base of academic knowledge that is unusual and highly beneficial to his clients.

• CEOs are concerned with reputation and reputation risk and companies must manage these strategically as well as they do their tangible assets
• Corporate social responsibility, image advertising, crisis communications and philanthropy are tactics; they are not strategic
• Values are the foundation of brands and reputation.  Companies must be real; they cannot fool people into believing that they hold values they don't have
• Employees are the most important stakeholders for any organization; they must not only understand the brand, but also their role in fulfilling the brand promise
• Actions speak louder than words; companies build reputations by what they do rather than by what they say they do
• Brand hierarchy and architecture are extremely important.  The best course of action is simplicity
• Consistency and continuity over time builds reputation more effectively than any other course of action 
• Reputation is built through relationships and relationships build real value
• The objective of Reputation is not to be liked, but rather to be valued
• Building a brand and reputation takes leadership, which is not a zero sum game
• Brands and reputation are judged within context.  Companies must first gain legitimacy in their competitive set; reputation is build when companies are distinguished from their peers
• Brand and reputation are too important to be left to any one function; the whole company is responsible and must be engaged and committed
• Too many companies based their brand strategies on consumer products models, even when they are in different industries.  Some companies need to brand through customer relations, sales, distribution and ingredients
• Financial results are a proxy of doing other things well and those other things build a reputation for distinction

                          TREAT YOUR EMPLOYEES WELL; TREAT YOUR CUSTOMERS WELL; COUNT YOUR MONEY

Ask the Expert!

We would be happy to talk with you to find ways we might be able to help you with your corporate brand and reputation issues and goals.  You can contact us at:  elliot@brandsandreputation.com or call (302) 381-6209.